Keynote Speakers
ICCMB2019 Keynote Speakers 
Prof. Adrian Hopgood

University of Portsmouth, United Kingdom

Biography: Adrian Hopgood is Professor of Intelligent Systems and Director of Future & Emerging Technologies at the University of Portsmouth in the UK. He is also a visiting professor at the Open University and at Sheffield Hallam University. He is a Chartered Engineer, Fellow of the BCS (the Chartered Institute for IT), and a committee member for the BCS Specialist Group on Artificial Intelligence.
Adrian has extensive experience in both academia and industry. He has worked at the level of Dean and Pro Vice-Chancellor in four universities in the UK and overseas, and has enjoyed technical roles with Systems Designers (now part of Hewlett-Packard) and the Telstra Research Laboratories in Australia.
Adrian's main research interests are in artificial intelligence and its practical applications. He has supervised 19 PhD projects to completion and published more than 100 research articles. His text book "Intelligent Systems for Engineers and Scientists” has been published in three editions and is ranked as a bestseller.

Title of Speech: Hybrid Systems for Practical Artificial Intelligence

Abstract: A wide range of techniques has emerged from the field of artificial intelligence including rules, frames, model-based reasoning, case-based reasoning, Bayesian updating, fuzzy logic, multiagent systems, swarm intelligence, genetic algorithms, deep learning, and neural networks. They are all ingenious and useful in narrow contexts. It will be argued in this presentation that a truly intelligent system needs to draw on a variety of these approaches within a hybrid system. Five distinct ways to enhance or complement one technique with another will be identified. Several practical examples of hybrids will be presented, ranging from medical diagnosis to the control of specialised manufacturing processes.  


Prof. Shuliang Li

PhD, Life Fellow of the British Computer Society,
Reader in Business Information Management & Systems Westminster Business School,
University of Westminster, United Kingdom
(Also Sichuan 100-Talent Scheme Visiting Professor at Southwest Jiaotong University, China)

Biography: Prof. Dr Shuliang Li is a Reader in Business Information Management at Westminster Business School, University of Westminster. He acted as BIM&O departmental Research Leader from January 2010 to July 2013. Prof. Li is also Sichuan 100-Talent Scheme Visiting Professor in China for research collaboration purposes. He is a life Fellow of the British Computer Society (FBCS).
(Official Web page:

Title of Speech: Our research on quantum games, quantum strategies, intelligent business systems, and management models

Abstract: This keynote speech covers our research on quantum games, quantum strategies, intelligent business systems, and management models. In particular, the following research work will be presented.
- A survey of the current status of research on quantum games (Dingxuan Huang & Shuliang Li)
- Evolutionary quantum games for green buildings (Dingxuan Huang & Shuliang Li)
- Quantum games and strategies for competition and cooperation (Dingxuan Huang & Shuliang Li)
- Modelling of social media for brand virality and open innovation (Shuliang Li & Jim Li)
- Intelligent systems and multi-agent-based systems for strategic decision making (Shuliang Li & Jim Li)
- Modelling & computer simulation of enterprise carbon intangible asset evolution; and a resilient multi-factor elasticity framework for low carbon cities (Yin Zeng & Shuliang Li)
- Modelling of deshopping behavior and how companies react (Shawkat Rahman & Shuliang Li)
- Project context data extraction, and data based analysis of customer satisfaction in project management (Dingxuan Huang, Jin Xu & Shuliang Li)  


Prof. Joanne Roberts

Winchester School of Art at the University of Southampton, United Kingdom

Biography: Professor Joanne Roberts is Director of Research and Professor in Arts and Cultural Management at Winchester School of Art, University of Southampton, UK, where she is also Director of the Winchester Luxury Research Group. Joanne gained her PhD at the Centre for Urban and Regional Development Studies, Newcastle University, UK, and she has held academic posts at the Universities of Durham, Newcastle, and Northumbria, UK. Her areas of expertise include, creativity and innovation, luxury, knowledge management and international business. Joanne has written extensively in the fields of business and management. She has published widely in leading international academic journals including Journal of Management Studies, Journal of Business Ethics, Management Learning, and Research Policy. She is author of Multinational Business Services Firms (Ashgate, 1998) and co-editor of: Knowledge and Innovation in the New Service Economy, with A. Andersen, J. Howells, R. Hull and I. Miles (Edward Elgar, 2000); Living with Cyberspace, with J. Armitage (Continuum, 2002); and, Community, Economic Creativity and Organization, with A. Amin (Oxford University Press, 2008). Her most recent sole authored book is A Very Short, Fairly Interesting and Reasonably Cheap Book About Knowledge Management (Sage Publications, 2015). Additionally, she is the co-editor, with J. Armitage, of Critical Luxury Studies: Art, Design, Media (Edinburgh University Press, 2016) and the co-editor, with J. Armitage, of The Spirit of Luxury, a special issue of the journal Cultural Politics (Duke University Press, 2016). Joanne is an editor of the academic journal Prometheus: Critical Studies in Innovation (Taylor & Francis), and, an editorial board member of several journals including: Luxury: History, Culture, Consumption (Taylor & Francis), and critical perspectives on international business (Emerald).

Title of Speech: Love Data? Questioning the Drive to Codify  

Abstract: Today the ubiquity of data is such that it appears to underpin almost every aspect of our lives. What we purchase in supermarkets and what we view on the Internet together with our personal and professional interactions through social media, our health records, and even our genetic makeup are all codified in the form of data. The analysis of this data has great benefits, for example in relation to advances in medicine. Such benefits no doubt account for initiatives like the Love Data Week held at many UK Universities in February 2019. Yet the ubiquity of data also has negative consequences. In recent years, issues concerning privacy and how personal data is used by various organizations, including social media platforms like Facebook, have received much attention. However, in this presentation, I want to focus on the relationship between data and path-dependency; a topic that has yet to receive the academic consideration that it deserves. Path-dependency is inherent to the current drive to codify into the form of data increasing amounts of human activity. I argue that in the contemporary era, the focus on data leads to a neglect of broader aspects of knowledge, including its tacit dimensions. This neglected has important consequences for the process of future knowledge creation and innovation. The challenges that arise from the privileging of data over other dimensions of knowledge are illustrated through the case of academic journal publishing. 



The 2nd International Conference on Computers in Management and Business (ICCMB2019) all rights reserved.